Jaanus Lillenberg: Changing the Way We See the World

Single.Earth News
August 31, 2021
Jaanus Lillenberg

I want to change the world. Actually, I want to make the world a better place for everyone, not just myself. That’s been my ethos for decades now. This is what drives my motivation every day. But to create the change, it’s crucial to understand what and how to change.

As a watchmaker, I help the world understand the ecological advantage of a mechanical watch over quartz watches for timekeeping. I produce handmade mechanical watches as unique timepieces or as micro-series. That’s because, over time, mechanical watches leave a much smaller carbon footprint. Instead of battery power, a mechanical watch relies on human muscle power to wind up and run. Batteries alone produce a significant carbon footprint.

But that’s not all. A properly serviced mechanical watch can run for centuries. For example, Swiss watchmaker Vacheron Constantin still services watches they made in the 18th Century. I believe this is where I can personally make a difference. I prefer to make mechanical watches and explain to customers the value of that choice.

To make the world a better place, I believe we need Single.Earth.

In a way, the goal of Single.Earth is to change the way we see the world -- to give us a new pair of eyes that will help us to manifest the blue planet we so vividly dream and hope for. Our amazing startup is offering exactly this - a perspective of hope and positivity.

Single.Earth is manifesting the road to a clean and ecologically balanced future for generations to come. An environment can be profitable being just biodiverse, clean, and natural.

This dream takes a lot of work, ideas, and more dreaming. I want to be part of that dream and put my effort here. This is how I will change the world, to make it a better place to live for everyone.


Jaanus Lillenberg started as a Chief of Development at Single.Earth in August. In his spare time, he runs a small craft watch brand Lillenberg.

In his previous job at Estonian Public Broadcaster, ERR he was Director for IT and New Media. Join Jaanus and our team on the mission: careers.single.earth

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